Eric Emanuel Opens Concept Store, Announces adidas Basketball Partnership

Eric Emanuel is making moves in his native New York, taking over the since-vacated BAPE store in the city's trendy Soho neighborhood with his own basketball-themed concept shop. Simultaneously, Emanuel is announcing a series of partnerships that include adidas Basketball and The Fashion Scholarship Fund (FSF) to further expand his brand's purview.For his first-ever retail space, Emanuel brought on board some peers and local companies to create a truly immersive interior. New York Sunshine, for i...